I Already Have a Brand. Why Do I Need Illustrations?

Here’s a question a lot of established businesses are probably asking:

Why invest money in illustrations when I already have a brand?

3 reasons why illustrations are a value-add to any business:

1. Novelty: delight your customers with something fresh and new!

2. Enhance your brand: illustrations add personality and a human element to your brand, rather than distracting and detracting from it

3. Versatile: from print to digital, illustrations can be used anywhere and in so many ways

For example:

My recent client Piedmont Pennies is a great example of how illustrations add value to your brand.

Owner/founder Becca Wright wanted something fun and unique to use on social media, swag, packaging materials and more.

They already had an incredible pre-existing brand, but an illustration would give their brand a little something extra. As a locally-focused small business, Becca wanted to continue to engage and reward her customers beyond her snack product.

An illustration of their original product allowed just that - a fun and engaging visual, able to be used anywhere, that also pays homage to their original product, the Tin Penny.

Convinced you need illustrations for your brand? Let’s work together!

If you’re ready to bake some illustrations into your brand strategy like Piedmont Pennies did, get in touch!

This content can also be viewed on Instagram here.