Ease Plumbing x Leaky Black - “No Leaks” Campaign

Ease Plumbing (now NuBlue Service Group) collaborated with UNC student-athlete Leaky Black on an advertising campaign for Ease. This partnership came on the heels of name, image and likness (NIL) partnerships becoming legal in the NCAA.

In the ads, Leaky was the “superhero”, declaring that there would be No Leaks in This House.

NuBlue Founding Partner Austin Helms approached me to create an illustration of Leaky in a superhero costume to print onto t-shirts and sell for additional revenue for Leaky.